Must A Wannabe Content Creator Pal Stop Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to film her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that she has helped me with my design career, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we create together can get us: an opening. I know not all people likes being on camera, but often spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to compromise: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is content. She must to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Shawna Stewart
Shawna Stewart

A seasoned lifestyle journalist with over a decade of experience covering luxury trends and exclusive events across Europe.

August 2026 Blog Roll